BMW i VISION-AIRE
INTRO TO CMF PROJECT | SUMMER 2022
Instructor- Kimberly Marte | Interior design and modeled in FA 2021, Instructor John Krsteski
software- photoshop, illustrator, alias, keyshot
physical material making
Objectives-
Creating CMF palettes based on cohesive user background and storytelling
Exploring alternative expressions of familiar interior trim materials
Welcome Aboard Flight BMWi Vision-Aire
Welcome Aboard Flight BMWi Vision-Aire
"Pilots take no special joy in walking. Pilots like flying"
-Neil Armstrong
BENCHMARKING
2-door 2 -seat compact roadster segment
PRIMARY INSIGHT
-Use of black, tan, and red leather throught all trim levels in this price bracket
OPPORTUNITY
-Increase in expression through color and alt-traditional interior materials for a youngtimer buyer
Electric Sierra
$58,000
Base Grade
Inspired by Jackson's "home base" in Redwood National Park close to home
Earthy tones contrasted by a high chroma blue accent tone creates a welcoming and sporty environment, the essence of a youthful yet classic BMW electric sports car
physical material tray
CUSTOM MATERIAL PROCESS
New form of sustainable hard trim- Substrated, authentic, natural look
OLFACTORY- Cork material also chosen for its scented properties, connecting back to user story and his home in relation to vineyards and interest in experiencing wine in the wine county.
1- Blend cork panels into small pellets in order to re-mold to desired shape
2- Combining cork with resin to emulate proper cork molding process (resin is NOT a sustainable bonding agent, used only to mockup proper shape of material sample)
3- Sanded originally glossy resin+cork material down to get desired rough hand
4- Finished cork sample
5- Applied to render
Sunset Vista
64,800
Mid Grade
Inspired by Jackson's view as a pilot outside the cockpit window over the cold Pacific waters
Gold, sunkissed accents contrasted by varying shades of twilight blue
Higher contrast evokes luxury and creates a special sense of occasion
CUSTOM MATERIAL PROCESS
Alternative expression to familiar luxury materials
Pyrite “flakes” recall gold nuggets in the streams of Northern California, the Golden State
1- Adding pyrite flakes to resin mold to achieve desired shape
2- Sanded down the glossy finish to acheived natural, desired satin finish
3- Finished "gold" (pyrite) trim sample
4- Applied to render
Kinetic Lagoon
67,400
High Grade
Inspired by Jackson's "home base" in Redwood National Park close to home
Earthy tones contrasted by a high chroma blue accent tone creates a welcoming and sporty environment, the essence of a youthful yet classic BMW electric sports car
CUSTOM MATERIAL PROCESS
New form of sustainable hard trim- Substrated, authentic, natural look
1- Laser cutting acrylic layers with parametric pattern layout
2- Cutting sections of nylon cord (mock-upcycled in reality) inset into pattern slots
3- Sandwiched base acrylic layer in bottom and top of cord layer to create a layered visual aesthetic
4- Applied to render
Colors and materials connected to nature= Increase in Trend Longetivity
